Final Assessment Marketing plan and investigation of a selected SBU (within an Organization) Marks Allocation 60% dual Work Format 3,500 - 5,000 words Font: TNR size 12 Spacing 1.5 Final-assessment requires students to consider the role and practice of the marketing concept in an SBU of a company of their choice. The report should demonstrate a critical evaluation of marketing and the relevance of its best practice to the way the organization functions. The student needs to evaluate the selected SBU of the company from a marketing perspective and highlight the level of success or failure in implementing a marketing approach to the whole business For the report, student can use both secondary and primary data. The report should make use of theories associated with the marketing management with a view of linking these dimensions in an integrated and clear conceptualization that informs the application steps. The report should demonstrate the following dimensions: Clear background analysis of the business and marketing environment (micro and macro) Positive and negative dimensions of the Company Identifying an SBU and critical analysis of SBU Systematic analysis of the options available highlighting theories learned A recommendation backed up by secondary and/or some primary information. (The primary information may be in the form of an investigation of a selected stakeholder group such as a selected group that the company failed to attract etc.) Provide recommendations to the SBU/Company of how they could use theory (eg. model/ approach/ theories to improve their business)