Finally, enter in the industry growth rate (IGR) for each division. Generally, taking the top 2 or 3 rivals for each division (along with your firm), adding their numbers together for the current year and the previous year and using the equation (Current Year - Previous Year) / Previous Year is sufficient to estimate guess of the industry growth rate. This is because generally the top 3 players dominate an industry. Note, using this process also weights larger firms more, which is exactly what you desire. Do not use total revenues; instead, use divisional revenues. Division industry growth rates (IGR) must be between -0.20 and 0.20. If outside these ranges, simply use -0.20 or 0.20 and mention during your presentation. Everything is calculated and positioned for you (Other than Industry Growth Rate in Step 4) including the Relative BCG Market Share Position (RMSP). The BCG matrix in this Template does not produce pie slices to show profits. You may wish to discuss divisional profits in your presentation. Division Top Firm in Market Your Firm's Industry Growth Rate Relative Enter in division names below (If less than 5, leave the other spaces blank and no circles will appear) Division Division (Step 4) (FB. Market Revenues Revenues GOOGL, Share (META) (Google) AMZN) Position United States and Canada 51,541 117,854 0.20 0.44 Europe 29,057 79,107 0.20 0.37 Asia-Pacific 26,739 46,123 0.20 0.58 Rest of World 10.592 14,404 0.20 0.74 #DIV/O!Relative Market Share Position High 1.0 Low 0.0 Stars Question Marks High 0.20 United States Rest of Woksdia-Pacific Europe and Canada Industry Sales Growth Rate Low -0.20 Plot Area Cash Cows Dogs