Finance for Marketing Managers FINA22289 Module S: Financlal Ratios Cvennew ouccomes erereanisite Skills dctivities Qveniew A business organikation is ony successrul to the excent to which it is achieving its four financial goals. The Balance sheet and the Income Statement provide useful facts about the organization's current activities and status. However, when the accounts are compared to each other and to results from previous periods, the analysis reveals how well the organization is meeting its goals and achieving financial success. Ratios provide an assessment of the impact of changes made and experienced in the operabions of the business. As marieters your impact on decisions will be reflected in the ratios and their change from previous periods. Outcomes Upon successful completion of this lesson you will be able to: - Understand the purpose and limitations of ratio analysis. - Calculate basic financial ratios. - Use financial ratios and financial benchmarks to evaluate a company. - Interpret the key Financial Statements and their changes from period to period - Make marketing recommendations based on a business's strengths and weaknesses. Prerequisite Skills The material in this lesson (x) Finance for Marketing Managers FINA22289 Module S: Financlal Ratios Cvennew ouccomes erereanisite Skills dctivities Qveniew A business organikation is ony successrul to the excent to which it is achieving its four financial goals. The Balance sheet and the Income Statement provide useful facts about the organization's current activities and status. However, when the accounts are compared to each other and to results from previous periods, the analysis reveals how well the organization is meeting its goals and achieving financial success. Ratios provide an assessment of the impact of changes made and experienced in the operabions of the business. As marieters your impact on decisions will be reflected in the ratios and their change from previous periods. Outcomes Upon successful completion of this lesson you will be able to: - Understand the purpose and limitations of ratio analysis. - Calculate basic financial ratios. - Use financial ratios and financial benchmarks to evaluate a company. - Interpret the key Financial Statements and their changes from period to period - Make marketing recommendations based on a business's strengths and weaknesses. Prerequisite Skills The material in this lesson (x)