Finance Problem: A local company, specializes in selling paperbacks for $7 each. The variable cost per book is $5. At current annual sales of 250,000 books, the store is just breaking even. It is estimated that if the authors' royalties are reduced, the variable cost per book will drop by $.50. Assume authors' royalties are reduced and sales remain constant; how much more money can the publisher put into advertising (a fixed cost) and still break even?