Financial and Non-Financial Analysis Your company's Annual Report, Financial Statements and Sustainability Report (where available) will be important resources for this section. However, students are also expected to utilise resources independent of the company. Students are required to correctly reference all information sources. More detail on referencing is provided later in this document. Financial Analysis Present and discuss key financial results and trends. This may include trends in sales, expenses and profitability. Discuss the company's financial performance. This will require understanding and describing the fundamental drivers of the business. Calculate and present relevant financial ratios. If the stakeholder is an equity investor, include share market ratios. If the stakeholder is a lender, include financial stability ratios. You may include ratios not included in the Workshop slides (but should define these when doing so). Interpret your financial ratios and reach insights on which to base your recommendation. The key financial data should be presented in summary tables. Charts can also be a useful visual tool. Your data will typically involve horizontal analysis (minimum of 3 years) but may also involve vertical analysis. Non-Financial Analysis Discuss non-financial aspects of the company's performance. Students are expected to present relevant non-financial and sustainability measures. The key data series should be presented in summary tables. Charts can also be a useful visual tool. In addition to analysing non-financial and sustainability data, students may wish to concisely consider one or more of the following aspects of the business. Ethical aspects of the company's activities. Strengths, weaknesses, opportunities and threats (SWOT). The company's business strategy, competitors and outlook. Reach insights on which to base your recommendation