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Financial data for Bingham Company for last year appear below: Bingham Company Year ended December 31, 2019 Customer: A011B123C234F325G020 Units sold:Cases2,0808,75060,80031,8003,900 ListedPrice: $14.40$14.40$14.40$14.40$14.40 Actual Price:

Financial data for Bingham Company for last year appear below:

Bingham Company

Year ended December 31, 2019

Customer: A011B123C234F325G020

Units sold:Cases2,0808,75060,80031,8003,900

ListedPrice: $14.40$14.40$14.40$14.40$14.40

Actual Price: $14.40$14.16$13.20$13.92$12.96

Cost: $11.00$11.00$11.00$11.00$11.00

Net:

Totals

PurchaseOrders1525302530

Cost:

SiteVisits:23623

Cost:

Deliveries1030604020

Distance-KM's1443840

RushOrders02003

Communication:

Phone Calls in hours55151720

E-mails/Letters66556

ActivityCost per Driver Rate

OrderTaking$100per purchase order

Sitevisits$80 per customer

Deliveries$2 per KM

Producthandling$0.50 per case sold

RushOrders$500.00 Rush Order

Required:

  1. Compute the Sales and Profitability from each of Bingham's customers in the above category
  2. Identify the customers who represent current or potential problems
  3. Make recommendations on how Bingham may proceed with Customers A011, B123, G020, assuming they are all relatively new customers.

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