Financial Exercises Questions: In 2005, Datum, Inc. had total sales of $245,435,000 and their costs of good sold were $68,721,800. Calculate Datum's gross margin. Satellite Imaging (SD) is considering launching a new satellite receiver that will be sold through major electronic retailers in the US. The initial investment that SD will need to invest if they develop the Xgenl is $7.8 million. Research suggests that high- end electronic consumers are willing to pay $695 for the HD receiver/DVD recorder. The mark-up for retailers is 28% on selling price, while wholesalers carn a margin of 9%. Other data concerning the Xgeal are as follows. Expense Advertising promotion Overhead Packaging Components Assembly of components Supplemental goods (manual, cables, etc) Cost 5875.000 5533.000 $4,865/unit $197.56/unit $92.56/unit $3.292 Calculate the following: Retailer cost Wholesaler cost Contribution per unit Contribution margin Break-even unit volume Necessary unit volume to achieve a 5500,000 profit A mobile company spends on average $300 to acquire a customer. The company retains 85% of customers from one year to the next. The discount rate is 98. The cost to serve cach customer is $75. Revenue is $125 per month. What is the annual profit margin? (profit margin - revenue cost to serve customer What is the CLV for a customer? ((M R) / (1+D - R) - acquisition cost) Suppose a firm's effective growth rate were 15 percent. What customer acquisition rate would be required if customer retention ware: 90 percent? 95 percent? ABC Company estimates that sales will be approximately $5,000,000 in the next fiscal year. They expect their salespeople will sell S265.000 per year on average, with approximately 895 selling hours per year. ABC Company estimates that it will take a total of approximately 19,100 selling hours to reach their sales goal. What site salesforce will ABC require: Based on the breakdown method? Based on the workload/buildup method