Financial objectivesstrike the balance to strategic objectives since both are important for the company's long$-$term success.indicate to employees whether the emphasis should be on earnings per share or return on investment, or return on assets or positive cash flow.relate to target outcomes that indicate a company is strengthening its market standing, competitive vitality, and future business prospects.are necessary to set and to achieve since adequate profitability and financial strength increases a company's long$-$term health.convince shareholders that top management is acting in their interests