Financial ratio analysis is one of the best techniques for identifying and evaluating internal strengths and weaknesses. Potential investors and current shareholders local firms' financials, making detailed comparisons to industry averages and to previous periods of time. Financial ratio analyses provide vital input information for developing an IFE matrix. Using the resources listed in table 4-10 find as many Hershey's financial ratios as possible record your sources. Report your research to your classmates and your professor.