Financial statements reflect only book values of the data that analysts use to evaluate a company's performance. To incorporate market values, two additional performance measures were developed-market value added (MVA) and economic value added (EVA). EVA effectively measures the amount of shareholder wealth that the firm's management has the firm's value during a time period. If EVA is then management has increased value. Which performance measure evaluates to what extent managers perform their primary task-that is, to create shareholder wealth? Market value added Economic value added Consider this case: Last year, Jackson Tires reported net sales of $60 million and total operating costs (including depreciation) of $39 million. Jackson Tires has $95 million of investor-supplied capital, which has an after-tax cost of 10%. If Jackson Tires's tax rate is 40%, how much value did its management create or lose for the firm during the $3.10 million $47.50 million $0.93 million $26.50 million According to Jackson Tires's balance sheet, the firm has $120 million of total common equity (common stock plus retained earnings). The firm has 15 million shares of common stock outstanding, and the current stock price is $35.00. What is Jackson Tires's current MVA