Financial/Analytical Question Make Up. You should specifically identify any assumptions that you make and justify the decision(s) made. This FAQ explores some marketing implications of the concept of "price elasticity of demand". Consider the 2 following income statements (limited in detail) of 2 different brands (DEF, XYZ) of the Furton Corporation: Brand "DEF" Brand "XYZ" FY2020 Income Statement FY2020 Income Statement Revenue: $1,250,000.00 $1,000,000.00 No. of units sold 2,500 4,250 Variable costs: $850,000.00 $350,000.00 Gross Profit $400,000.00 $650,000.00 Attributable Fixed Costs $125,000 $175,000 a) Calculate the contribution margin ($) for each of the 2 BRANDS. Which brand is more profitable? Show your reasoning. (2 points) b) Management has suggested a 15% price cut for each brand, DEF & XYZ 1) Calculate the new price for each brand, namely DEF & XYZ. (2 points) ii) For each brand calculate the number of unit sales necessary to maintain the same contribution margin ($) after the 15% price cut. (4 points) iii) What is the breakeven elasticity of demand for each brand? (2 points) c) Assume that management has decided to expend $100,000 to promote 1 of the 2 brands in the coming fiscal year (2022). If management is profit oriented, which brand would you recommend? Carefully explain your logic and identify the assumptions that you make. (4 points) NOTE: FOR (C) IGNORE THE PRICE CUT OF (b) ABOVE