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Case 52 Aunt Allee's Jams and Jellies Coauthored by Neal Lewis University of Bridgeport Aunt Allee's Jams and Jellies was founded by Allee Glover her husband Mangrum in the and kitchen of their modest farm in 1958. The original products that were produced by the company were cherry jam and cherry jelly, using an old family recipe and fruit grown on the family farm. As demand grew, cherries were bought from local farms (all within 50 miles of the factory) By 2008 the business had grown to occupy a modest 20000-square-foot factoryloffice building on the site of the old farm. In 2008 the company was still family owned and was operated by four of the founder's grandchildren. Hobb Glover is the company's president. He manages the business and generally helps out in the office as needed. His sister, Amanda Smith, does the marketing and selling of the products. Their cousin, Conrad Glover, is the business's accountant and materials manager. Another cousin, Edith Woods, is the production and maintenance and engineering manager By 2001 demand for the cherry jam and jelly had outstripped the company's ability to produce enough jam and jelly from fresh fruit in season. Production was converted to using concentrates and frozen cherries--but all from locally grown fruit. In 2006 the current plant was built with the idea that the company would diversify its product line by introducing two new jams, white grape and blueberry, and a new jelly, white grape, using other fruits available in the state. Test marketing had shown all three products to be popular, and each could command a premium price with higher markups than the current cherry product The new products were introduced in late 2006 and were in full production through 2007. The family was pleased that the new Jams and Jellies performed as we as forecast