Question
Finch Company is considering the addition of a new product to its cosmetics line. The company has three distinctly different options: a skin cream, a
Finch Company is considering the addition of a new product to its cosmetics line. The company has three distinctly different options: a skin cream, a bath oil, or a hair coloring gel. Relevant information and budgeted annual income statements for each of the products follow. Relevant Information Skin Cream Bath Oil Color Gel Budgeted sales in units (a) 112,000 192,000 72,000 Expected sales price (b) $ 9 $ 5 $ 12 Variable costs per unit (c) $ 2 $ 2 $ 7 Income statements Sales revenue (a b) $ 1,008,000 $ 960,000 $ 864,000 Variable costs (a c) (224,000 ) (384,000 ) (504,000 ) Contribution margin 784,000 576,000 360,000 Fixed costs (525,000 ) (375,000 ) (100,000 ) Net income $ 259,000 $ 201,000 $ 260,000 Required:
a. Determine the margin of safety as a percentage for each product. b. Prepare revised income statements for each product, assuming a 20 percent increase in the budgeted sales volume. c1. For each product, determine the percentage change in net income that results from the 20 percent increase in sales. c2. Which product has the highest operating leverage? d. Assuming that management is pessimistic and risk averse, which product should the company add to its cosmetics line? e. Assuming that management is optimistic and risk aggressive, which product should the company add to its cosmetics line?
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