Question
find 2 print ads, one illustrating the affective component and other illustrates the cognitive component. discuss each ad in the context of the tri-component model.
find 2 print ads, one illustrating the affective component and other illustrates the cognitive component. discuss each ad in the context of the tri-component model. why has each marketer taken the approach it did?
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The tri component model consists of three elements Affective component Cognitive component and Behavioral component Tri component model of apple and oasis is explained in the explanation part below Ex...Get Instant Access to Expert-Tailored Solutions
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Consumer Behavior
Authors: Leon G. Schiffman, Joseph Wisenblit
11th Edition
132544368, 132544369, 9780133401585 , 978-0132544368
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