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Find 3 good advertisements in the media (Newspaper, magazine, TV, banner ads, etc.) that illustrate central and peripheral routes to persuasion. For each ad, describe
Find 3 good advertisements in the media (Newspaper, magazine, TV, banner ads, etc.) that illustrate central and peripheral routes to persuasion. For each ad, describe the ad in general and then very specifically analyze the way(s) in which the ad uses central and/or peripheral persuasion attempts.
Make sure you select a mixture of ads - some using central routes and some using peripheral routes.
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