find a blog post on any business-related topic and answer the following 10Q

CHAPTER 6 Completing Business Messages 163 Next, consider whether you have achieved the right tone for your audience. Is your writing formal enough to meet the audience's expectations without being too formal or academic? Is it too casual for a serious subject? Spend a few extra moments on the beginning and end of your message; these sections usu- ally have the greatest impact on the audience. Be sure that the opening is relevant, interesting, Give the beginning and the and geared to the reader's probable reaction, In longer messages, make sure the first few para- end of your document extra graphs establish the subject, purpose, and organization of the material. Review the conclusion attention. to be sure that it summarizes the main idea and leaves the audience with a positive impression. EVALUATING, EDITING, AND REVISING THE WORK OF OTHERS At many points in your career, you will be asked to evaluate, edit, and sometimes revise the work of others. Whether you're suggesting improvements or making the improve- ments yourself (as you might on a wiki site, for example), you can make a contribution by using all the skills you are learning in Chapters 4 through 6. Before you dive into someone else's work, recognize the dual responsibility that you When you evaluate, edit, or have. First, unless you've specifically been asked to rewrite something in your own style, revise someone else's work, re- keep in mind that your job is to help the other writer succeed at his or her task, not to member that your job is to help impose your writing style. Second, make sure you understand the writer's intent before that person succeed, not to im- you begin suggesting or making changes. With those thoughts in mind, ask yourself the pose your own style. following questions as you evaluate someone else's writing: .What is the purpose of this document or presentation? * Who is the target audience? . What information does the audience need? Are there any special circumstances or sensitive issues that the writer had to consider or should have considered)? . Does the document provide this information in a well-organized way? Does the writing demonstrate the "you" attitude toward the audience? Is the tone of the writing appropriate for the audience and the situation? the readability be improved? Is the writing clear? If not, how can it be improved? . Is the writing as concise as it could be? . Does the page page or screen design support the intended message? You can read more about using these skills in the context of wiki writing in Chapter 8. Revising to Improve Readability After confirming the content, organization, style, and tone of your message, make a 2 LEARNING OBJECTIVE inter Pass to improve readability. Most professionals are inundated with more reading List four techniques you can they can ever hope to consume, and they'll appreciate your efforts to make use to improve the readability Han documents easier to read. You'll benefit from this effort, too: If you earn a reputa- of your messages reor creating well-crafted documents that respect the audience's time, people will pay Readability indexes can give you more attention to your work . You may be familiar with one of the indexes that have been developed over the years in a rough idea of the complexity of a piece, but they can't evalu- the attempt thiopt to measure readability. The Flesch-Kincaid Grade Level score computes read. de-level achievement. For instance, a score of 10 suggests the difficulty relative to U.S. Brand understood by the average 10th grader. The Flesch ate its true reading quality Reading Ease score, a similar scoring system, tanks ner, this on a 100-point scale ment can be read and hat the document should be easier to read, based on word size and you care length. If these measurements aren't built into your word-processing software, can find a number of calculators for various indexes online. they readability indexes offer a useful reference point, but they are limited by what Kraph fe able to measure: word length, number of syllables, sentence length, and para- "length. They can't measure any of the other factors that affect readability, such as