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Find a company that went through a big change within the last 2 4 months. The change may be a merger, buyout, downsizing, expansion, new
Find a company that went through a big change within the last months. The change may be a merger, buyout, downsizing, expansion, new marketing strategy, culture change within the company, change in CEO, or any other type of change. The company can be local or international.
Please do not work on the following companies: Amazon, Apple, Starbucks, Tesla, or Walmart.
Analyze the company and then, in a narrated, PowerPoint presentation, address the following:
Slide one: Title slide
Slide two: Describe the companys history and identify the change.
Slide three: Select the type of change: adaptive, innovative, or radically innovative, and explain your rationale for your selection. Be specific in naming your change.
Slide four: Describe if the change is reactive or proactive. Be specific in naming your change.
Ex: Reactive type of changeBPs reactive approach to the April explosion led to the loss of lives and is the largest oil spill in US waters.
Ex: ProactiveWalt Disney is investing $ billion in wearable technologywristbands that interact with scanners throughout the theme park, which it hopes will revolutionize how visitors spend money at Walt Disney World.
Slide five: Explain how the change has or will impact the company positively negatively, or both
Slide six: Conclusionprovide recommendations or ideas to help the company overcome the change.
Slide seven: At least four scholarly references.
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