Find a hospitality or travel company that allows customers to make reservations directly through their website. Prepare an analysis by observing the following situations:

i.Who do you think will make reservations through this site?

ii.In your opinion, do you think the design of the site is effective and user-friendly? Justify.

When preparing the analysis, students are required to consider/include SWOT and PESTEL analysis in your answer.

1.Part B - Q2 (1000 words)

1.1.Introduction

1.2.Introduction to the selected hospitality or Travel Company

1.3.SWOT and PESTEL analysis

1.4.Who do you think will make reservations through this site?

Answer using practical approach and examples

1.5.Do you think the design of the site is effective and user-friendly? Explain

Answer using practical approach and examples