Find a piece of advertising (or other marketing communication), old or new, that may be considered controversial or viewed in different ways by various consumer segments. Share a link to or image of the content, then discuss:

What is the content that is prompting consumers to disagree? What role does perception play? How do different groups perceive it differently? What types of influences on consumer behavior may be impacting the ways these segments view this advertisement/communication (and even their overall worldviews)?

Consider the roles of involvement, culture/subculture, social class, reference groups, personality, lifestyles, motivation, values, mood, time, and surroundings. (You do not need to discuss all of these -- only the ones that are most relevant to the advertisement/communication you selected).