Find a product or service and tell us about the value it brings to the marketplace and customers. What customer needs do you think the product addresses, and how does it do that $($e$.$g$.,$ what elements of the offering align with what customers expect or want$)?$ Is the product successful at meeting those needs? Why or why not? What are the key points of differentiation for this product when compared with a competitor's product? Why would a customer choose this offering over others?