Find an advertisement in a magazine or a commercial on TV that seems to associate the product being sold with a particular mood or feeling. For example, car advertisers have used pretty women in their advertisements for years in hopes that men would buy their car because they had associated it with sexiness. Perfume advertisers have used similar ploys. Other ads picture bright, sunny days so that people will associate their products with good feelings. Some advertisers use a different tactic, trying to associate their competitors' products with negative moods or feelings. Some public service announcements also do these things, particularly advertisements that try to discourage people from using drugs.

If you used a magazine ad, attach it and hand it in (or a copy if you are using one from a library). If you used a TV commercial, describe the commercial, including what it was for and what channel you saw it on (or network)

Answer these questions about the magazine or TV advertisement you selected:

1. What product was being advertised? ( Neutral Stimulus)

2. What was the feeling or mood that the advertiser wanted you to associate with the product?

(Unconditioned Response)

3. How was the product paired or associated with the mood? Describe. (Acquisition)

4. When you see the product at the store, what does the advertiser want you to think of?

(Conditioned Response).

5. Do you think you've been influenced by classical conditioning in terms of your product purchases? Why or why not?