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find an article from The Wall Street Journal (limit your search field within The Wall Street Journal unless you do not find any satisfactory articles;

find an article from The Wall Street Journal (limit your search field withinThe Wall Street Journal unless you do not find any satisfactory articles; check with your instructor to obtain permission under this circumstance). yourchosen article must be relevant to the subject of marketing. Any articles that focus on areas of market segmentation, target marketing, product positioning, product branding, new product development, pricing, or marketing communications would be suitable for

  • source origin (i.e., The Economist)
  • Issue or date of that article published (i.e., August 27, 2015)
  • author name (i.e., Cliff Edwards; also, there are cases that no author's name listed for an article, then you should state the fact as it is)
  • article title (i.e., "Marketing in the digital age A brand new game")

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