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Find an article related to the use of data and decision-making for organizations in the hospitality and tourism industry. and give a brief summary
Find an article related to the use of data and decision-making for organizations in the hospitality and tourism industry. and give a brief summary
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
