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Find an example of a consumer product company website that uses all 6 facets in their integrated marketing communications on the site. Explain each how
- Find an example of a consumer product company website that uses all 6 facets in their integrated marketing communications on the site.
- Explain each how each facet is used.
- See/Hear: the Perception Facet
- Feel: the Affective or Emotional Facet
- Think/understand: the Cognitive Facet
- Connect: the Association Facet
- Believe: the Persuasion Facet
- Act/Do: the Behavior Facet
Please Answer ASAP!! : ) Thank You
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Executive Finance And Strategy
Authors: Ralph Tiffin
1st Edition
0749471506, 978-0749471507
