Question
Find an example of a marketing mistake made by a company when entering a foreign country (marketing related, only) and share your opinion about it.
Find an example of a marketing mistake made by a company when entering a foreign country (marketing related, only) and share your opinion about it. How could have been avoided?
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Marketers often find themselves at the forefront of a companys global expansion The marketing team i...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
