Find an example of a successful way social media was used as part of an overall marketing strategy for an organization, product, or service. Summarize the example concisely and in your own words. What were the strengths of this approach and why was it successful? What was the impact on the target audience? (Please do not use: "Share a Coke" campaign by Coca-Cola, Real Beauty Dove campaign, or IHOP to IHOb)