Find and provide a link for a business initiative that meets the following criteria:

1. Critical to immediate-term business performance (12-18 months)

2. Documented (internally or publicly)

3. Cross-functional (involves more than one business function)

4. owned and/or championed by a senior business executive

5. has a measurable financial goal (reduce, increase, optimize, rationalize)

6. has e defined intermediate delivery timeframe (12-18 months)

An example is: Increase comparable restaurant sales growth (12% in 2020).

Please find something likewise for any company/business, and explain why it matches the criterias, and provide a link to the company's business initiative.