Find any article related to (CONSUMER BEHAVIOR ANALYSIS)WHICH FALLS UNDER SUBJECT OF MARKETING MANAGEMENT

QUESTION: Make at least 10 .you should be able to cover all theoretical aspects of (CONSUMER BEHAVIOR ANALYSIS) syllabus which is attached below:

PLEASE FIND ARTICLE BASED ON ANY OF THE TOPIC BELOW

Brief Course Contents

1. Introduction to consumer behavior
2. Consumer buying decision process
3. Individual determinants of consumer behavior
4. Group and family influences on consumer behavior
5. Socio-cultural influences on consumer behavior

Content Elaboration

Unit I: Introduction

• Concept of consumer behavior
• Nature of consumer behavior analysis
• Use of consumer behavior knowledge in marketing decisions
• Consumer buying and organizational buying processes

Unit II: Consumer Buying Decision Process

• Stages in consumer buying process high-involvement and low-involvement
• Need/problem recognition: Process of problem recognition, types of problems
• Search for information: External and internal search, magnitude of search
• Evaluation: evaluative criteria, reducing range of alternatives, and alternative evaluation
• Purchase: Brand choice and store choice factors
• Post-purchase outcomes: Satisfaction vs. dissatisfaction, Brand loyalty, Consumer complaint behavior, Cognitive dissonance and Product disposition behavior

Unit III: Individual Determinants of Consumer Behaviour

• Consumer Perception: Concept and process of perception - sensation, exposure, attention, and interpretations.
• Consumer Learning: Learning process - Behavioral, cognitive, and observational learning.
• Consumer Memory: Memory systems, storing, retrieval and forgetting process.
• Consumer Motivation: Motivation process, biological and learned needs, motivational conflicts, classifying consumer needs.
• Meaning and types of self-concept. Consumer's product choice and self-concept;
• Consumer Personality: Freudian, Neo-Freudian, Trait theory, and Brand Personality;
• Consumer Life-style: Concept and uses in marketing.
• Consumer Attitude: Concept and Functions of attitudes, attitude formation - consistency principle (ABC theory). Attitude change - Role of communication, source, and message in changing attitude.

Unit IV: Group and Family Influences on Consumer Behaviour

• Concept and types of consumer groups;
• Reference group influences: types of influences and power of reference groups;
• Word-of-mouth communication: Dominance and negative WOM.
• Opinion Leadership: Nature and influences of opinion leaders;
• The Family: Traditional and modern concepts, household decisions, gender roles, and role of children in decision-making.

Unit V: Social and Cultural Influences on Consumer Behaviour

Income and Social Class: Social stratifications and purchase decisions;

Consumer culture: Concept and functions of culture. Cultural dynamism in Nepal and consumer behaviour; Subculture: Ethnic and Religious subcultures and their consumption behaviour.