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Find below designs of the famous logo of Apple computers as they evolved over the years. The first logo contained the picture of Newton sitting

Find below designs of the famous logo of Apple computers as they evolved over the years. The first logo contained the picture of Newton sitting under an Apple tree - a reference to the story about the falling apple which fell on the scientist's head and ultimately led to the discovery of gravitation. This logo lasted for only a year during the initial years of the company in 1976 and was followed by the second logo of a bitten apple. Compare the first and the last logos in terms of the criteria employed to choose brand elements for creating brand equity. [15]

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tree. early1998late2000.predominanty.onhardware.Stinappears on various prooucts in various colors, such as Aife packaging

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