Find below designs of the famous logo of Apple computers as they evolved over the years. The first logo contained the picture of Newton sitting under an Apple tree - a reference to the story about the falling apple which fell on the scientist's head and ultimately led to the discovery of gravitation. This logo lasted for only a year during the initial years of the company in 1976 and was followed by the second logo of a bitten apple. Compare the first and the last logos in terms of the criteria employed to choose brand elements for creating brand equity. [15]

tree. early1998late2000.predominanty.onhardware.Stinappears on various prooucts in various colors, such as Aife packaging