Find Critical Challengesthat Syco CO encounters as an organization

Note This is about how external factors exert significant impact on the focal industry and the Company. It should be a logical outcome of your external analysis especially the industry driving forces and success factors with comparisons to the Company's current situation. For example, a critical challenge could be that the Company is not at a market position where it can fully adapt to the changing economic situation (such as lowering consumer confidence index due to COVID-19 outbreak). Besides challenges, you can analyze opportunities too.