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Find one piece of pandemic/COVID marketing. This could be an email, a commercial, a mailer, a social media ad, the #AloneTogether campaign, etc. Take a
Find one piece of pandemic/COVID marketing. This could be an email, a commercial, a mailer, a social media ad, the #AloneTogether campaign, etc. Take a few moments to analyze this ad and answer the following questions.
1. What is this advertisement or promotion trying to accomplish?
2. In what ways does this organization attempt to alter consumer behavior?
3. Do you find this content to be successful in its goal?
4. How do you react to this ad? Is it clever, distasteful, helpful, hopeful, harmful, or something else? How would you describe it?
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