Find study resources unlock. Page 1 of4 Foundation Degree in Business and Management (Year 2) Digital Technologies School of Business, Management and Professional Semester: June 2021 (Tutor: Gabriella Kereszturi) New Coll Durham TITLE: Case Study (25% of MM) ASSESSMENT 2 Completion of this work will satisfy the following learning outcome: L04 demonstrate the use of qualitative and quantitative analysis of information to identify service/organisational improvement and opportunities for innovation and growth. TASKS Choose m of the companies from the list given below. On your chosen company you will need to collect data from social media, the media and statistics, that you will analyse using appropriate qualitative and quantitative methods. Evaluate the chosen organisation's current service provision, Critically comment on it and weigh the pros and cons against each other. Based on the findings emerging from the data sets analysed you will develop a set of recommendations that you believe will help them to be more innovative and in turn, contributes to the grow1h of the organisation. Justify your recommendations. (addresses L04). Companies: ' ASOS GAP Elan Caf Starbucks Huawei Dyson Brewdog Weatherspoons The London Eye Windsor Castle Structure Case Study Title Page Executive Summary (one paragraph summary on each key part) Table of Contents Introduction (aim of the case study, structure of paper, overview of the chosen company) - approx. 150 words 1. Overview and discussion of the sources for data collection - quantitative and qualitative sources a. Qualitative sources : eg. annual report -data about objectives and achievements b. Quantitative sources: eg. Annual report - financial data (innovation! digitalisation) c, Social media I quantitative and qualitative aspects of the data eg, Nr of followers, likes / posts etc. - Approx.. 250 words 2. Findings - key insights from the data - 250 words approx.. 3. Recommendations - 250 words approx. Conclusions - 100 words approx. References Appendix (if applicable) Other relevant assessment information: ' You will need to include and reference at least 6 academic sources including books and journals to provide supporting evidence and define any key concepts. mt . . r . um 'rnzn ru r 1' III)! .- 6 coursehero.com