FIND THE ARTICLE VIA THIS LINK https://www.academia.edu/8827935/Delays_Denials_Recalls_and_Apologies_Fixing_the_Dent_in_Toyotas_Image

1. Identify and discuss the major mistakes Toyota made when the crisis erupted. What would you have done differently? 2. Identify the objectives of Toyota in light of the crisis. Are the objectives specific, time bound, and measureable? If not, how would you have phrased them? 3. Identify examples of tactics that Toyota used in its attempt to repair its image. Hint: Those tactics are available on the Internet and at Toyota's website. 4. Assume that you were part of Toyota's crisis team based in the United States, what advice would you give to the team at the headquarters in Japan on how to prepare CEO Akio Toyoda for his testimony to Congress? 5. Overall, how effective was Toyota's crisis management and communication? Give specific examples to support your answer. Then Design a better crisis plan for Toyota?