Find the blue menu bar and click "Summary." What is the Market Cap (AKA Market Value) of this company? Market Cap kindly make notation for millions (m) or billions (b) If you wanted to buy 100% of the company, this is what it would cost (although, all of that buying would certainly drive the price up). Company One has a .5 times larger Market Value than Company 00 Dividends There are two basic ways to profit from the purchase of a stock: 1) price appreciation and/or 2) receiving dividends. A dividend is a payment many companies make to sharebolders out of their excess earnings. It's usually expressed as a per-share amount. When you compare companies' dividends, however, you talk about the "dividend yield," or simply the"yield." That's the dividend amount divided by the stock price. It tells you what percentage of the current market price the company will return to you in dividends. Example: If a stock pays an annual dividend of $2 and is trading at $100 a share, it would have a yield of290. If you buy the stock today and the company continues paying the current dividend, you will earn that percentage in addition to any appreciation in the stock price. Not all stocks pay dividends, nor should they. If a company is growing quickly and can best benefit shareholders by reinvesting its earnings in the business, that's what it should do. Most companies that pay dividends do so quarterly. It is generally a positive sign when a corporation increases its dividend. Management must believe that they can sustain the increase indefinitely. Conversely, a cut in a company's dividend could mean that the company is having cash flow problems. Dividend Rate (Yield) 25a (o.coB) % 0.00 (3.aby - this is your "cash" return each year (however, it is taxable) - Which company is preferred with respect to this criterion