Find the main problem of Emirates airline base on what you have read below.

MEDEd720. Marketing Excellence Emirates operates four of the 10 longest non-stop com >> Emirates mercial flights in the world from Dubai to Los Angelpe, San Francisco, Dallas, and Houston, If employs Over Emirates is an airline company with a mission to provide 52,000 people from 162 different countries, Emiratos has high-quality commercial air transportation services. The also been the world's most valuable airing brand for the company's global strategy aims at efficient compotition, third consecutive year, with a value of $5.5 billion, It was awarded the prestigious Airline of the Year Award numer- exceeding far beyond the limits of the Arabian Gulf and ous times by Air Transport World, In addition to more than Middle Eastern markets. In 1985, the Dubal government. 400 ether distinguished industry sector awards. cognisant of the country's limited oil resources, launched The company has a fleet aged 72 months fan of the flag carrier as an alternative moans to economic 2013), young in comparison to that of the industry growth in the United Arab Emirates (UAE). which is 140 months old. Good terms with Artous and In the very beginning, the airline served 50 hastina- Boeing favored huge acquisitions of long haul airplanes. tions in 42 countries across Europe, Middle EastAfrica, These massive purchases have made Emirates the larg- Asia, and Australia. To keep up with the aggressive com- est Airbus (A380) and Boeing (777) aircraft operator in the petition, Emirates emphasized product, equipment, and " world reflecting the global aspirations of the company, excellent service, and promotec a qualty image. To co Emirates i looked upon as an innovative organ so, a multinational crew was recruited and a state of the- zation in terms of technologyy due to its acquistion of art fleet was purchased the groundbreaking storage infrastructure in the Modi Within two decades, Emirates expanded its destina East. Additionally the company is a major shareholder in tions and had remarkable financial returns. in 2014, it luxury five star hotels. Its performance is attributed to its served 142 destinations in 80 countries from its hub in customer-oriented approach revolving around the prod Dubai. It camed 44 5 million passengers, 5.1 milion more son of a quality product. exclusive grade-A manufactured than in 2012-13, and 2.3 millon tons of airfreight up by Boeing and Airbus arcrafts, premium fight services, and 8 percent, which contributed to the 26th consecutive year traveling at a competitive price. To cost offactively cary of profitable operations. The company has witnessed a out cargo and ground handing, catering services informa- steady growth over time since its inception - it comred tion technology and other travel amenities, Gnata supports 26 milion passengers and served 101 destinations in Emirates' global ambitions. 'It is considered one of the large 2010; these figures were 14:5 million and 83 in 2006. "est and most compet the air service providers woddwide. Raining row 16 50m m Type here to search 2022.11.04 15:09Other2059620keller 620--9620Marketing%20Management.362015th%20Global% 20Ed320. 1% of 833 Q In terms of corporate positioning. Emirates is not leading expenditures accounting for 30.7 percent (2013) looked upon as an Arab airline operating internation- of the overall operating costs. The company's human ally but rather as a global company based out of the resources are already lean and it is cost effective on other Middle East. This global positioning of the company cost components. For how long can Emirates hold on has spawned aversion from competitors that considered to its cost-cutting strategy without paying attention to Emirates as a serious threat in the market. These com- compatitors? petitors are struggling to compete with Emirates, particu- larly due to its significant cost advantage. Some of those Questions competitors unequivocally accused Emirates of benefiting from obscured UAE subsidies and exemptions on air- 1, How has Emirates been able to build a strong brand port and aviation service charges: They also asaged that in the competitive airline industry worldwide? Emirates takes advantage of the UAE's sovereign borrow- 2. What are some of the apparent weaknesses with the ing status to secure loans below market rates company's strategic chroction? How can the airline Despite its mary strengths, the airline company is address them? not without faults In its disregard for growing regional With the decline of fuel prices globaly, airine compa competition, Emirates overlooks very obvious flaws in its has continue to reap the benefits, What impact wil this market strategy. For Instance, Etihad Airways, an arm of have on Emirates" business strategy in the future? the Abu Dhabi government, is offering products that ap. pool to travelers seeking premium services at competitive prices. Gulf Air, which i partly owned by the Abu Dhabi government, has also taken advantage of the open skins policy to gain free access to the Dubal port, Emirates has also been massively acquiring aircrafts and Inflating the size of his Bouts Whee this represents vast invest ments, the implications are far-reaching. To be able to have long toun advantages, the company should be come a shareholder in the Airbus or Boeing companies, The airline endures cost pressbre as fuel costs represent W Briony now Type here to search 2022.11.04 15:10