Find the objective for the business (which supports the vision and mission of the business). Remember that objectives must be specific, measurable and timely. below have the company's vision and mission: Vision To be committed to provide a dependable, caring and friendly service, delivered with highest standards of professionalism, honesty and trust. To succeed and grow further in continuously creating unique and innovative travel and tour programs. Help the Sarawak Government in promoting Sarawak as one of Malaysia's top travel destinations. Mission To promote and bring Sarawak's name, heritage, and culture to the international eyes. Constant effort provides the most up-to-date information and corporative products and services. To ensure one to have a safe and satisfactory vacation to their destinations. To be competitive and an excellent service provider. To be your personal and family choice of holidays