Find two (2) examples of deceptive ads and puffery ads, each. You can bring a commercial on YouTube or other sites. You can screenshot an ad page. Or, you can copy and paste certain parts of a written ad. From whatever source, find some examples for each case.

How do they read in your eyes?

How difficultis it to discern one from the other?

What's the critical difference between the two?

Do you see different regulatory consequences from these actions?

What is your new finding of deceptive ads and puffery ads?

What would you suggest marketers to do with the knowledge of them in practice?

Is there any way that you can somehow take advantage of puffery?