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Find two brands in the same product category that have very different product assortment mixes (one is wide and deep, one is narrow and shallow).

  • Find two brands in the same product category that have very different product assortment mixes (one is wide and deep, one is narrow and shallow).
  • Find information about a brand that is launching a new product and connect it to 3 elements of the new product development process.
  • Find two examples to illustrate two of the quadrants of the Ansoff Matrix, one for each quadrant of your choosing.

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