Find TWO other hands$-$free$/$slip$-$on shoe TV commercials or Pizza commercials which$-$in theory$-$are brands that compete with Kizik or Azzip Pizza. $($Examples should be professional

quality videos at least $30$ seconds long. Check

YouTube.com for ideas.$)$

Provide a link for each video and answer the three questions below about each video. Then, please give your idea for a video$/$TV commercial for Kizik or Azzip Pizza. $($See more details

below.$)$ Please label each part of your assignment. Thank you.

VIDEO #$1$: $($Title$)$

Link

What type of message appeal does this video use? Use terminology from class lectures. Identify elements in the video that support your point.

What specific language and imagery are effective and why? Quote lines,describe scenes and product shots.

What consumer motivations does this video tap into? $($What need$($s$)$ are fulfilled?$)$ Identify elements in the video that support your point.

VIDEO #$2($Title$)$

Link.

What type of message appeal does this video use? Use terminology from class lectures. Identify elements in the video that support your point.

What specific language and imagery are effective and why? Quote lines, describe scenes and product shots.

What consumer motivations does this video tap into? $($What need$($s$)$ are fulfilled?$)$ Identify elements in the video that support your point.

VIDEO or TV COMMERCIAL IDEA FOR Kizik or Azzip Pizza

Considering the different message appeals $--$ consumer motivations $--$ and other creative approaches you have seen, what type message and creative approach would Kizik or Azzip

Pizza need to stand out in the marketplace? Make recommendations for the type of TV commercial $($or video$)$ that would be effective. $($Talk about specific scenes that are important.

Mention key lines in the script or any important copy points that appear on screen. Be creative.$)$ Also, give your rationale for why your idea is effective.