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Find TWO other hands - free / slip - on shoe TV commercials or Pizza commercials which - in theory - are brands that compete
Find TWO other handsfreeslipon shoe TV commercials or Pizza commercials whichin theoryare brands that compete with Kizik or Azzip Pizza. Examples should be professional
quality videos at least seconds long. Check
YouTube.com for ideas.
Provide a link for each video and answer the three questions below about each video. Then, please give your idea for a videoTV commercial for Kizik or Azzip Pizza. See more details
below. Please label each part of your assignment. Thank you.
VIDEO #: Title
Link
What type of message appeal does this video use? Use terminology from class lectures. Identify elements in the video that support your point.
What specific language and imagery are effective and why? Quote lines,describe scenes and product shots.
What consumer motivations does this video tap into? What needs are fulfilled? Identify elements in the video that support your point.
VIDEO #Title
Link.
What type of message appeal does this video use? Use terminology from class lectures. Identify elements in the video that support your point.
What specific language and imagery are effective and why? Quote lines, describe scenes and product shots.
What consumer motivations does this video tap into? What needs are fulfilled? Identify elements in the video that support your point.
VIDEO or TV COMMERCIAL IDEA FOR Kizik or Azzip Pizza
Considering the different message appeals consumer motivations and other creative approaches you have seen, what type message and creative approach would Kizik or Azzip
Pizza need to stand out in the marketplace? Make recommendations for the type of TV commercial or video that would be effective. Talk about specific scenes that are important.
Mention key lines in the script or any important copy points that appear on screen. Be creative. Also, give your rationale for why your idea is effective.
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