Finestyle is an Australian Retailor with over 200 stores located in Australia and New Zealand as well as a fast growing e-commerce presence. Finestyle's extensive network of stores in metropolitan and regional areas, distribution centers and support centers employs over 15000 staff. The company uses a variety of communication channels (written, face to face, online and mobile) to interact with its stakeholders. Finestyle's broad messages t its internal and external stakeholders focus on four general areas: Explaining the brand values and culture Informing the public and customers about the company's services Communicating company news, procedures and processes to employees Building relationship with existing customers and attracting new customers The types of written channels that convey the specifics underpinning these four messages are letters, email, reports, instruction manuals, forms, website, company Intranet and blog and newspaper and magazine advertisements. Effective written communication is essential to every aspect of Finesyle's business. The company tailor its written messages to suit its target audience. Seth, Finestyle's corporate communication manager, has been allocated a major project for completion in three months. The project has two objectives To review the company's written communication strategies To identify, develop, implement and manage improvements to internal and external stakeholder