Finish Line Athletics Inc. is a chain of gyms. It offers a fitness package that allows its members to use the gym facilities for 15 months by paying only for a year. Included in the package are two free yoga classes and a gym kit. These add-ons by themselves are not very valuable, but as a package they can enhance the perceived value of the service offerings. In this case, Finish Line's primary value driver is Multiple Choice availability of complements. economies of scale. experience-curve effects. learning-curve effects