Finkel and Eastwick (2009) conducted a "role-reversal" study using a speed-dating paradigm. They manipulated whether men or women played the approach (rotating) role during a speed-dating session and discovered that Women were more selective than men no matter what role they played Women were less selective when they were in the approach role than when they remained seated Women were less comfortable than men when they were in the approach role Men were less comfortable than women when they were in the approach role