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FINWAY is a fintech that specialises in fast and inexpensive international money transfers. It has developed a 24-hour omni-channel customer support network that integrates SMS,

FINWAY is a fintech that specialises in fast and inexpensive international money transfers. It has developed a 24-hour omni-channel customer support network that integrates SMS, email, live chat and twitter. Select TWO data analytics technique from lecture 1 and discuss how it can be used to help FINWAY provide customer service consistency across these channels.

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