Fir day to day marketing decesions, micro environment is more important then macro environment.Micro environment is the immediate environment which include compititors,intermediators, costumers, suppliers etc.On the other hand micro environment incude the external factors such as economic, demographic, technological etc factors.Micro factors is the immediate concern which firm wants to sort out and it has instant impact on firms output.So to mitigate the immediate challenges the micro environment becomes more essential then macro environment