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Firm A and B are considering entering a new market through launching 1, 2, or 3 new products. The following payoff matrix shows their considerations

Firm A and B are considering entering a new market through launching 1, 2, or 3 new products. The following payoff matrix shows their considerations regarding the returns to their new launches (in the form of market share).

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Firm Be Launch 1 products Launch 2 products Launch 3 products Launch 1 product (30%, 30%)- (25%, 40%)- (20%, 45%)~ Firm A Launch 2 products ] (35%, 15%)

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