FIRM: NEW ERA CAP, an american headgear company

For the particular firm/business you selected (see note below), describe the markets in which your firm participates that are monopolistically competitive. Consider the possibility of inputs to the firm as well as your chosen firm's output. Besides your descriptive analysis, answer the following questions:

1. What differences are there between the monopolistically competitive firm's product and other firms' output?
2. What causes those differences?
3. Are there actions that the monopolistically competitive firm is taking to differentiate its products from other firms' products in that market? Are those actions effective?
4. What are the goals of those particular actions (i.e., how does it affect the situation the firm is facing)?
5. How and why are consumers' behaviors affected?
6. Are there other actions that the firm could use to differentiate its product from the products of other firms?
7. Do you think these actions would be effective? Why or why not?