Question
Firms can gather customer data in many ways including: Customer complain solicitation Critical incident studies SERVQUAL Surveys Each of these methods has specific strengths and
Firms can gather customer data in many ways including:
Customer complain solicitation
Critical incident studies
SERVQUAL Surveys
Each of these methods has specific strengths and weaknesses. How can these methods be used to resolve Gap 1 Listening problems?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
