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Firms must determine who is within their market to be able to design products or services to meet their needs. It is equally important to

Firms must determine who is within their market to be able to design products or services to meet their needs. It is equally important to ensure that the segments are distinct from one another. This descriptive criteria for segmentation attractiveness is known as:

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  • responsive
  • apathetic
  • substantial
  • reachable
  • identifiable

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