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firm's president or chief executive officer (CEO) characteristically plays a dominant role in strategic planning at the firm. Explain why this can be desirable in

firm's president or chief executive officer (CEO) characteristically plays a dominant role in strategic planning at the firm. Explain why this can be desirable in many ways. Also explain what can happen when the dominance of the CEO is overwhelming the strategic decisions. How does this relate to the HP case and Carly Fiorina?

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The dominant role of a firms president or CEO in strategic planning can be desirable for several reasons 1 Clear Vision and Direction The CEO as the top leader of the organization often has a clear vi... blur-text-image

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