Firms realize that in order to make money, they have to invest money. This can be attributed to the information that the firm relies on. As discussed in the text, there are seven characteristics of useful information. From the first e-Activity and assuming that you are new CFO of Strayer University, identify the top-three characteristics you would rely on the most for improving the profitability of the firm. Provide an example of how each characteristic would directly help the firm in terms of profitability.